Research into Consumption

Notes on the area of music industry: Consumption


Music consumption remains ubiquitious within the age group
Statistics;
Watched music videos online................. 75%
Paid for a CD........................................... 70%
Listened to music on mobile phone ....... 62%
Made their own CD................................. 52%
Paid for music ........................................52%
Play music off a console .........................45%

From seeing this, I realised how much technology had changed the music industry, in the way that they are losing money, because there are so many other ways to access the artist's music rather than having to buy their album/record disc, you can now access music anywhere.

Listen to music;
Ipod/mp3 player ....................................81%
Computer ...............................................80%
Radio ..................................................... 71%
TV ..........................................................68%
CD player................................................ 59%

14-17 year olds : 98% listen to an mp3 player
18-24 year olds: 84% listen to an mp3 player

This shows how different music is listened to, in comparison to that of possibly thirty years ago. Computers weren't advanced enough to listen to music from, mp3's weren't invented, TV's didn't include music channels, and CD's weren't even created. Technology is changing the music industry rapidly, especially to the younger teenage audience.

Illegally downloaded their music........... 63%
Not illegally downloaded their music..... 37%
Interest in filesharing............................ 74%
Youtube most used website................... 38%
Feel it's acceptable to download music ..66%

From these statistics, it is easy to see that due to the technology advance, the hype seems to be tending towards illegal downloading and watching music videos on the internet, because the teenage era in the 21st century feel that they shouldn't be having to pay £10+ for a music album.



Learnt two terms;
- Convergence: Two or more media companies come together e.g. Computer games (Left 4 Dead: Steam,Valve, Source, EA)
- Synergy: Two or more media types come together into one unit e.g iPhone, Orange wednesdays